UX Fundamentals for Non-UX Professionals

eBook Details:

• Paperback: 364 pages
• Publisher: WOW! eBook; 1st edition (September 12, 2018)
• Language: English
• ISBN-10: 1484238109
• ISBN-13: 978-1484238103

eBook Description:

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers

What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. UX Fundamentals for Non-UX Professionals book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research. Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process.

• Explains the fundamental concepts of UX design through entertaining real-world examples
• Designed for professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and HR professionals
• Explains how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy

Every day, people gather around conference tables, jump onto phone calls, draw on whiteboards, stare at computer monitors, and try to build things – we all create. Increasingly, what we create is something digital. From apps to web sites, and from emails to video games, often the sole evidence of an experience appears on an illuminated screen. We design tiny worlds that thrive or perish at the whim of a device’s on/off button. With this book you will be ready.