Category: Economics, Finance & Marketing
Economics, Finance & Marketing
eBook Details: Paperback: 452 pages Publisher: WOW! eBook (May 10, 2024) Language: English ISBN-10: 1803241608 ISBN-13: 978-1803241609 eBook Description: Data Analytics for Marketing: A practical guide to analyzing marketing data using Python. Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries. Most marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge...
eBook Details: Paperback: 544 pages Publisher: WOW! eBook; 4th edition (January 19, 2023) Language: English ISBN-10: 1266671293 ISBN-13: 978-1266671296 eBook Description: You Code It! Abstracting Case Studies Practicum, 4th Edition You Code It! Abstracting Case Studies Practicum, 4th Edition is part of a series that instructs students on how to become proficient in medical coding-a health care field that continues to be in high demand. Students are presented with the opportunity to practice abstracting with real-world health professionals’ documentation and accurately translating these facts into the best, most accurate codes. This gives students the medical coding experience needed in order to...
eBook Details: Paperback: 832 pages Publisher: WOW! eBook; 18th edition (February 2, 2023) Language: English ISBN-10: 1266839429 ISBN-13: 978-1266839429 eBook Description: Essentials of Marketing: A Marketing Strategy Planning Approach, 18th Edition: Essentials of Marketing is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing, 18th Edition looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The Essentials of Marketing, 18th Edition emphasizes currency through: Active learning. Connect activities...
eBook Details: Paperback: 250 pages Publisher: WOW! eBook (April 2, 2024) Language: English ISBN-10: 1098120760 ISBN-13: 978-1098120764 eBook Description: Understanding DeFi: The Roles, Tools, Risks, and Rewards of Decentralized Finance Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone. But the lack of reliable information makes this area both risky and murky. In this Understanding DeFi practical book, experienced securities attorney Alexandra Damsker explains DeFi’s role in both blockchain and finance. With this Understanding DeFi: The Roles, Tools, Risks, and Rewards of Decentralized Finance book, you will:...
eBook Details: Paperback: 434 pages Publisher: WOW! eBook (January 31, 2024) Language: English ISBN-10: 1837630143 ISBN-13: 978-1837630141 eBook Description: Managing Data Integrity for Finance: Discover practical data quality management strategies for finance analysts and data professionals. Level up your career by learning best practices for managing the data quality and integrity of your financial data. Data integrity management plays a critical role in the success and effectiveness of organizations trying to use financial and operational data to make business decisions. Unfortunately, there is a big gap between the analysis and management of finance data along with the proper implementation of complex data...
