Gamification for Product Excellence

eBook Details:

• Paperback: 350 pages
• Publisher: WOW! eBook (September 29, 2023)
• Language: English
• ISBN-10: 1837638381
• ISBN-13: 978-1837638383

eBook Description:

Gamification for Product Excellence: Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products

Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!

This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you’ll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You’ll get a chance to implement and test the designed strategy prototype with the users for feedback. You’ll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.

• Explore gamification and learn how to engage your user with it
• Gain insights into the functionality and implementation of different gamification frameworks
• Master specific game elements and mechanics that can be used to improve user experiences
• Design a successful gamification strategy to test your hypothesis and develop a business case
• Implement and test the prototype you’ve created with users for feedback
• Say the right words to sell your gamification strategy to stakeholders
• Use design thinking exercises and game elements to improve the product management process

By the end of this book, you’ll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.