Zero to AI

Zero to AI: A non-technical, hype-free guide to prospering in the AI era

eBook Details:

  • Paperback: 264 pages
  • Publisher: WOW! eBook; 1st edition (May 19, 2020)
  • Language: English
  • ISBN-10: 1617296066
  • ISBN-13: 978-1617296062

eBook Description:

Zero to AI: A non-technical, hype-free guide to prospering in the AI era

How can artificial intelligence transform your business? In Zero to AI, you’ll explore a variety of practical Artificial Intelligence (AI) applications you can use to improve customer experiences, optimize marketing, help you cut costs, and more. In this engaging guide written for business leaders and technology pros alike, authors and AI experts Nicolò Valigi and Gianluca Mauro use fascinating projects, hands-on activities, and real-world explanations to make it clear how your business can benefit from AI.

Artificial Intelligence is a broad term for computer systems. Unprecedented access to raw data and affordable computing power, along with incredible advances in AI, put these smart, powerful, machine learning systems within reach of nearly any organization. Businesses in every industry are using AI to streamline processes, personalize marketing, improve customer engagement, and grow their bottom lines.

Zero to AI teaches business leaders, entrepreneurs, and decision makers how to improve the success and efficiency of their businesses by taking advantage of state-of-the-art AI technologies. After a brief introduction to artificial intelligence, you’ll explore examples that demonstrate how you can use AI for analyzing business data, predicting customer buying trends, deciphering text and images, and much more.

What’s inside

  • Identifying opportunities for applying AI in your organization
  • Designing an AI strategy
  • Hiring AI talent
  • Managing an AI project
  • Using AI for boosting conversion rates
  • Content curation and community building with AI
  • Image classification and object recognition
  • Interesting real-world case studies from companies like Google, Square, Netflix, and Target

The book is filled with extensive, real-world case studies. As you go, you’ll learn how Google applied AI models to improve on century-old engineering rules to save energy (and money) in its data centers. You’ll look under the hood of the models that power Netflix’s video recommendations and see how they compare with the algorithms that Target uses to prepare their customized promotions. For each case study, the authors discuss the best plan of attack, the necessary resources, the possible risk factors, and likely business benefits of the specific AI application. When you’re done, you’ll have a complete roadmap for realizing the vast potential of Artificial Intelligence (AI) in your own organization!


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