UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites

eBook Details:

• Paperback: 220 pages
• Publisher: WOW! eBook; 1st edition (September 27, 2018)
• Language: English
• ISBN-10: 1484238664
• ISBN-13: 978-1484238660

eBook Description:

UX Optimization: Combining Behavioral UX and Usability Testing Data to Optimize Websites

Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it’s happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.

UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results.