The Art of the App Store: The Business of Apple Development
eBook Details:
- Paperback: 304 pages
- Publisher: WOW! eBook; 1st edition (December 20, 2011)
- Language: English
- ISBN-10: 0470952784
- ISBN-13: 978-0470952788
eBook Description:
The Art of the App Store: The Business of Apple Development
It takes more than a great idea to succeed at iPhone and iPad app development. This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store: The Business of Apple Development presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.
A unique behind-the-scenes look at what makes an application succeed in the App Store
With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular and profitable application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share… to name a few.
Coverage includes:
- Setting Your Goals, Costs, and Expectations
- Researching the App Store Market
- Knowing Your Customer
- Plotting the Stages of Development
- Guidelines and Expectations for Developing Your App
- Creating Free and Freemium Apps
- Creating Paid and Premium Apps
- Adopting Apple’s Approach
- Riding the Social Networking Wave
- Feedback, Maintaining, and Scaling
The Art of the App Store: The Business of Apple Development: Open the vault to App Store success with this indispensable guide!
From the Back Cover
Your one-stop shop for planning, creating, marketing, and maintaining your applications
It takes more than a great idea to succeed at iPhone and iPad app development. This indispensible guide provides an in-depth look into the perils and potential of the iPhone and iPad app landscape. The Art of the App Store: The Business of Apple Development presents tried and tested methods for competitive research, findingyour niche, understanding customer expectations, setting goals and milestones, and managing app development from concept to post-launch. You will find guidelines for developing and pricing your app using the most up-to-date trends, a plan for viral marketing using social networks, metric tracking, taking advantage of feedback, and much more.
The Art of the App Store: The Business of Apple Development:
- Shows how the App Store has evolved and how to take advantage of the changes
- Helps you identify potential costs and decide where to invest your time and money
- Analyzes successful and unsuccessful apps, examines existing niches, andshows how to create successful hybrids
- Compares the risks and rewards of free, freemium, and premium apps
- Explains how to advertise and market your free and lite apps
- Offers tried-and-true advice on marketing your apps through social networks
- Demonstrates post-launch update strategies to maintain app awareness
WOW! eBook books are crafted to make learning programming languages and technologies easier than you think, providing a structured, tutorial format that will guide you through all the techniques involved.
About the Author
Tyson McCann owns Nth Iterate, a game design and consulting company. As a freelance game design, social media, and user experience consultant, he has worked for major game companies including Sega, 3DO, the Tetris Company, Fisher-Price, and Funcom. His experience includes design and development on multiple iPhone apps, including a top-grossing, multiplayer game that can be found in the App Store Hall of Fame.
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