Social Media Engagement For Dummies

eBook Details:

• Paperback: 384 pages
• Publisher: For Dummies; 1st edition (June 17, 2013)
• Language: English
• ISBN-10: 1118530195
• ISBN-13: 978-1118530191

eBook Description:

Social Media Engagement For Dummies

• Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
• Shows you how to spark actions, reactions, or interactions-and make things happen
• Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
• Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Put “engage” front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing. Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

• Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
• Shows you how to spark actions, reactions, or interactions-and make things happen
• Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
• Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more

Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

From the Back Cover

Put “engage” front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.

Learn to:

• Connect with prospects and turn them into customers
• Build trust and credibility
• Use social networks to engage your customers
• Involve customers through video, blogs, and e-mail

Connect with your customers, captivate them, provide value, and watch your business grow

Social media engagement can help you turn prospects into customers and customers into evangelists for your business. This book shows you how to build those relationships, maintain a viable presence on social networks, and give customers a reason to interact with you. See how to enhance your credibility and start conversations that will keep you connected to your customers.

• What it is — understand what goes into social media engagement and measure its value
• It’s all about trust — build trust by listening to your community and providing clear messages, prompt responses, and authentic interactions
• Let’s talk — learn effective ways to join or start conversations in social media and how to encourage participation
• Nuts and bolts — establish a process, identify goals and targets, explore available tools, and create a realistic schedule for social media activity
• Branch out — explore ways to communicate on Pinterest™, LinkedIn®, Google+™, and location-based services
• Look and listen — use audio and video creatively to help build a community
• Get noticed — create a useful e-newsletter and add apps or widgets to your Facebook page and website

Open the book and find:

• Incentives for people to share your message
• What numbers to measure
• Advice on managing time for social media
• Why being present is so vital
• Tips for handling complaints
• Ways to keep your marketing message consistent
• Help with maximizing Pinterest and Google+
• Ten common mistakes to avoid

Put “engage” front and center in your social media marketing engagement strategies!

When you focus on the engagement side of a social media marketing strategy, you’ll build and grow relationships with followers and customers, craft content just for them, analyze how they’re responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today’s social marketing.

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