Display Advertising: An Hour a Day
eBook Details:
- Paperback: 528 pages
- Publisher: WOW! eBook; 1st edition (September 11, 2012)
- Language: English
- ISBN-10: 1118179714
- ISBN-13: 978-1118179710
eBook Description:
Display Advertising: An Hour a Day
- Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns
- Provides an overview of display advertising concepts, including types, formats, and how they’re placed on websites
- Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use
- Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign
The display business is online advertising’s fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
- Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns
- Provides an overview of display advertising concepts, including types, formats, and how they’re placed on websites
- Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use
- Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more
Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
From the Back Cover
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign
The display business is online advertising’s fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign.
Boost Conversions and Drive Results
A Step-by-Step Guide
Fueled by compelling new ad formats and targeting capabilities, display advertising is revolutionizing how marketers reach and engage with their audience. This ultimate how-to guide, with its practical and proven steps to do-it-yourself display advertising, gives today’s marketers the tools to succeed. Whether you’re a marketer, consultant, or small business owner, you’ll quickly learn the key concepts, trends, and best practices you need to know to develop, launch, manage, and measure a winning plan.
- Identify, define, and assign value to the display advertising goals against which you’ll measure success
- Walk through examples using the Google AdWords Display Network to reach targeted audiences and maximize campaign performance
- Launch campaigns that stay within budget and provide the right message to the right audience at the right time
- Present your message following best practices with rich imagery, video, strong calls to action, and more
- Target and re-target your audience across millions of websites, 24 hours a day, 365 days a year
- Determine the most effective ads, landing pages, and campaigns through testing and analysis
- Take advantage of unique targeting options on Facebook and LinkedIn to further your reach
You’ll also find:
- Strategies, techniques, and tactics to get the most out of your ads and budget
- Measurement tools and analytics to quantify the return on your advertising investment
- Real-world case studies that illustrate successes to learn from and mistakes to avoid
- An example of a high-impact test strategy that any website can use
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign
The display business is online advertising’s fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign.
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