Design for How People Think: Using Brain Science to Build Better Products

eBook Details:

• Paperback: 240 pages
• Publisher: WOW! eBook; 1st edition (April 18, 2019)
• Language: English
• ISBN-10: 1491985453
• ISBN-13: 978-1491985458

eBook Description:

Design for How People Think: Using Brain Science to Build Better Products

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical Design for How People Think book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience.

• Learn about the “six minds” of user experience and how each contributes to the perception of a singular experience
• Find out how your team-without any specialized training in psychology-can uncover critical insights about your customers’ conscious and unconscious processes
• Learn how to immediately apply what you’ve learned to improve your products and services
• Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct “contextual interviews” to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers.