Data Science for Marketing Analytics
eBook Details: Paperback: 420 pages Publisher: WOW! eBook (March 30, 2019) Language: English ISBN-10: 1789959411 ISBN-13: 978-1789959413 eBook Description: Data Science for Marketing Analytics: Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous...