CRM Fundamentals
eBook Details: Paperback: 248 pages Publisher: WOW! eBook; 1st edition (October 10, 2011) Language: English ISBN-10: 143023590X ISBN-13: 978-1430235903 eBook Description: CRM Fundamentals CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and...